How Sage’s redesigned marketing increased sales by 12%

More than 1,160 assets were produced by the marketers for TV, outdoor, and web platforms. The Hundred cricket competition and the rugby Six Nations were also sponsored by the new strategy.

An important factor in the company’s “bumper year” was the rebrand. Due to a 101% increase in the value of renewals and customer acquisition, total recurring revenue increased by 12%.

Sage, the winner of the 2023 Marketing Week Award for Brand Building Excellence in B2B, asserts that changing its focus to brand investment improved its marketing return on investment and changed people’s attitudes. The corporation says that people now view it as 6% more sympathetic and 8% more perceptive than its closest rival.