Why “excitement and prudence” are the attitudes that B2B marketers are taking toward AI

Though the public’s perception of artificial intelligence has changed over the past year or two, not necessarily for the better, what do B2B enterprises think of AI’s potential to boost their marketing campaigns? The public sentiment tracker on AI maintained by the UK government was updated last month. It demonstrates the public’s growing cynicism about the technology, with ongoing worries about data security and doubts about whether AI will benefit society as a whole equally.