24 inquiries to make of identity resolution providers in a demonstration

Identity resolution is the cornerstone of modern marketing, enabling businesses to understand their customers on a deeper level and deliver personalized experiences. When evaluating identity resolution providers, it’s crucial to conduct thorough assessments during demonstrations to ensure the solution aligns with your organization’s needs and goals. To aid in this process, here are 24 essential inquiries to make during a demonstration:

1. Data Coverage: What types of data sources does the platform integrate with for identity resolution?
2. Data Accuracy: How does the provider ensure the accuracy and reliability of the identity data?
3. Data Privacy Compliance: What measures are in place to maintain compliance with data privacy regulations such as GDPR and CCPA?
4. Identity Graph: Can the provider explain their identity graph methodology and how it connects disparate data points?
5. Cross-Device Capabilities: Does the solution support cross-device identification for a unified view of customer interactions?
6. Real-Time Matching: How quickly can the platform match identities across different touchpoints in real-time?
7. Scalability: What scalability features does the solution offer to handle large volumes of data and growing user bases?
8. Customization: Is the identity resolution process customizable to fit specific business requirements?
9. Integration Flexibility: How easily can the solution integrate with existing CRM, marketing automation, and analytics platforms?
10. Identity Resolution Algorithms: What algorithms and techniques are used for identity resolution, and how are they optimized?
11. Deduplication Methods: How does the platform handle deduplication of customer identities to avoid redundancy?
12. Identity Validation: What steps are taken to validate and authenticate customer identities?
13. Consent Management: Does the solution include features for managing customer consent preferences and permissions?
14. Attribution Modeling: Can the platform attribute conversions and interactions accurately across different channels and devices?
15. Identity Persistence: How does the provider ensure persistent and reliable identities over time?
16. Matching Confidence Scores: Does the platform provide confidence scores for identity matches, and how are they calculated?
17. Identity Resolution Performance Metrics: What key performance indicators (KPIs) does the provider track to measure the effectiveness of identity resolution?
18. Identity Resolution Challenges: How does the solution address common challenges such as incomplete or inconsistent data?
19. Customer Support: What level of support does the provider offer for implementation, training, and ongoing maintenance?
20. Data Security Measures: What security protocols are in place to protect sensitive customer data from breaches?
21. Cost Structure: Can the provider outline the pricing model and any additional fees associated with the solution?
22. Case Studies and Use Cases: Can the provider share examples of successful implementations and relevant use cases?
23. Roadmap and Future Developments: What enhancements or features are planned for future releases of the solution?
24. Client References: Can the provider offer references from existing clients who have implemented their identity resolution solution?

By asking these 24 inquiries during a demonstration of identity resolution providers, businesses can gain deeper insights into the capabilities, reliability, and compatibility of the solutions with their specific needs, ultimately making informed decisions for successful implementation and utilization.