Why B2B audience insight, not content, will benefit most from AI

I got a spam email from a company that offers blog posts created by AI less than ten minutes after ChatGPT was released. The email was most likely created by the application itself. Even though it was not quite ten minutes, it felt that way. Since then, I have gotten a ton of requests for proposals from businesses that provide various AI-generated services. Will B2B marketers’ life be improved by AI’s capacity to write and send better emails and content more quickly? Not quite yet. In actuality, execution will have a greater performance influence than creation.