The 5 best practices of leading marketing teams

Have you ever panicked when a top-performing email campaign flops? Before you worry you’re losing your creative touch and start to overhaul your email strategy, take a look at your email deliverability. It could be the culprit.

Deliverability has become a hot topic with inbox providers like Gmail and Yahoo enforcing stricter policies starting in February 2024, and now is a great time to see if you have room to improve your sending reputation.

• Why your emails might not be making it to your customers inboxes
• A glossary of industry jargon that demystifies terms like bounce, DNS, and SPF,
• DKIM and more
• How to monitor your deliverability and take actionable steps to fix it