How Canva uses AI-powered tools to reach B2B clients

Canva, a creative technology company, just released a new ad to highlight the increasing number of AI-powered and collaborative tools available to businesses. An internal team utilized Canva’s platform to produce the “What Will You Design Today?” campaign, which illustrates practical applications of AI tools for marketers and coworkers in any kind of business.

Why it matters to us. The Visual Suite platform from Canva was introduced to businesses eighteen months ago. During that period, the corporation quadrupled the number of paying subscribers to 16 million and doubled its MAU to 170 million. These indicate a successful B2B strategy that the marketing team at Canva had to modify to make room for an expanding selection of enterprise tools and artificial intelligence capabilities.