Out of B2B content marketers, only 28% say they have the necessary technology.

A recent study found that just 28% of B2B content marketers believe they have the necessary technology. It could be a coincidence that just 29% of respondents claimed their companies had great success using content marketing. It can take some time for those technology statistics to change. The Content Marketing Institute’s annual study on B2B content marketing ranked content technologies 10th out of 10 areas where marketers expected to see investment.