How AI Tools And Automation Are Being Used By Digital Marketers In Advertising

Artificial intelligence (AI) was initially introduced to most consumers through chatbots, which provided pre-programmed answers to their queries. Examples of AI use-cases in digital marketing include the saree-clad chatbot Disha from Indian Railways, the shopping assistants from Amazon and Flipkart, Instagram’s algorithm-driven ads, dynamic pricing on Uber and Ola, and restaurant recommendations on Zomato and Swiggy.