7 Effective Ways to Elevate Your Email Marketing Program

In the world of marketing, there is no shortage of new technologies that can make something easier and better to do. A few years ago, email evolved significantly by adding marketing automation functionality, which repositioned email from spam and labor-intensive newsletters to an organized, systematic communication and business asset. Marketing automation software platforms can do what both personnel-based and programmed systems used to do. They can send mass emails without human intervention; people do not to actually hit the send button. This advancement enabled logical one-to-one marketing where each lead could experience the content sequence asynchronously. The prospect of marketing automation can be daunting to some when new SaaS systems have to be learned. It can prove time consuming up front to create a working system. Taking small steps and setting a goal of one new automated email marketing program, nurture campaign, or email blast to learn and deploy per period is a good way to start as well as to build an inventory of automated email series.