Children and Adolescents’ Experiences with Chronic Illness
Tremor International Ltd., a marketing company, announced on Monday that it has reached a deal to acquire News Corp.’s video advertising company, Unruly. The goal of the acquisition is to expand video services by gaining access to the extensive clientele of the Rupert Murdoch-owned company. The Wall Street Journal and The Times owner, News Corp., would get approximately 6.91% of the voting share capital of the London-listed company as part of the agreement. Ad funds are shifting to digital platforms like Facebook and Google as more consumers use online services, creating a profitable market for video advertising. There will be an 18-month lock-up period for News Corp., and both sides have committed to spending 30 million pounds ($39.25 million) on advertisements over the course of three years.