Be bold when you advertise since your customers will need you during these trying times.

The most frequent question I have received from brands in the last two weeks is, “Should we continue to invest in advertising during the coronavirus outbreak, when so many people are isolated?” Marketing Week’s own statistics show that many marketers are delaying their campaigns during this time. The truth is, none of us really knows the answer, but I can not help but feel that for consumer brands, this is the time to show that your brand matters. In uncertain and trying times, we look for support, reassurance, and even entertainment from brands we trust. This is in