In the Digital Age, Direct Mail’s Power

Things aren’t always sunshine and rainbows for digital marketers. The digital landscape has significant inherent issues that are not being discussed.A long time ago, days, weeks, or even months of meticulous investigation and creative work culminated in commercials. For better or ill, clever advertisements from McDonald’s, Coca-Cola, Kodak, and even Marlboro cigarettes ingrained many legendary companies into the collective consciousness of our nation.At the time, the majority of ads were clever enough to appeal to a wide audience while being sufficiently targeted to increase sales within important demographics. Importantly, the advertisers believed that the medium was essential to the success of each campaign.