With Integral Ad Science, Teads Expands Its Brand Suitability Capabilities

The worldwide media platform Teads has partnered with Integral Ad Science (IAS), a leader in digital media quality, to improve its contextual advertising offering and brand fit. Through the collaboration, Teads will incorporate IAS’s Context Control solution for avoidance, ensuring that marketers steer clear of information that is judged inappropriate for their brand. With Teads’ Ad Manager, which is available globally, marketers may optimize their programmatic display and video ad campaigns on a pre-bid basis by accessing IAS’s curated list of contextual segments.

Leading the way in the world of digital media quality is Integral Ad Science (IAS). By guaranteeing that ads are viewed by actual people in appropriate and safe locations, enabling contextual targeting, and promoting supply path optimization, IAS makes every impression matter. Our goal is to set the global standard for digital media quality transparency and trust for the biggest publishers, brands, and platforms worldwide. Data-driven solutions that provide actionable real-time signals and insight are used to accomplish this. IAS was established in 2009 and currently serves hundreds of premium publications and advertising globally.