The Post-Cookie, Privacy-First Era is Powered by Inuvo’s IntentKey AI

Following Google’s announcement that it will begin to phase out third-party cookies in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of artificial intelligence (AI)-powered marketing technology to agencies and brands, has declared its continued commitment to a cookieless future with its IntentKey AI, detailing the ways in which its technology can already work around Google’s changes. IntentKey, which is powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web; these concepts are used to understand why an audience is interested in a particular product and why URLs are visited. IntentKey models assist marketers in reaching their target audiences in the current post-cookie landscape.