2024 Trends and Planning – Introducing an ID-less World

January 11, 2024 | 09:30 PM EST | USA

Prepare yourself for an in-depth examination of the advertising scene in 2024 during our next webinar. There will soon be significant changes, such as Google Chrome gradually eliminating third-party cookies and the effect of Google’s Sandbox program on the segmentation of mobile audiences. Viewers can anticipate learning about the greatest planning techniques for 2024 during this session. Important subjects including the decision between contextual approach and alternative IDs, segmentation budget allocation without IDs, investment channels to watch in 2024, and ROI measurement techniques in a low-ID environment will all be addressed by our panel of experts.