Content Marketing

Content marketing is now a trendy marketing term. We are seeing a rise in specialized magazines and trainings (such as this one) on content marketing to help professionals create and handle content. Newspapers like Forbes, the Guardian or even the New York Times publish articles on the subject. There is even a Content Marketing Institute! Surprisingly for some, content marketing is not new. It could actually be understood as: “the publication of material designed to promote a brand, usually through a more oblique and subtle approach than that of traditional push advertising.