SOCIAL MEDIA MONITORING & ANALYTICS FOR CFOS

In an age of constantly-evolving social networks, organisations look to social media monitoring (SMM) not only to understand perceptions of their brand presence across the digital landscape, but also increasingly, as a way to make informed strategic decisions. The opportunities for organisations to leverage data and insights from SMM are enormous. Every day netizens now share more than 500 million tweets on Twitter, 70 million photos on Instagram, and 4.75 billion pieces of content on Facebook, and that is just for the 3 social networks (Internet Live Stats, 2015; Systrom, 2015; Noyes, 2015).