Social Media Matters

New media (aka social media or social networking)
regularly makes business headlines. Just like traditional
marketing and recruiting efforts, with clear purpose,
defined goals and steady implementation, social media
tools are highly effective and even timesaving. The
PCPS Social Media Toolkit, developed in a partnership
with Michelle Golden of Golden Practices Inc. and the
Association for Accounting Marketing (AAM), is designed
to show CPAs why social media matters in today’s
competitive market, share tips on getting started and
describe key social media tools in detail for both novices
and intermediate users