AD TECH FRAGMENTATION: A MARKETER’S WORST NIGHTMARE

Last updated Oct 13, 2023 0

One glance at the notorious LUMA slide is all it takes to understand how disjointed the ad tech sector is. One 8.5 × 11-inch sheet is filled with hundreds of logos. It’s genuinely daunting, so I don’t blame anyone who has second thoughts about putting money into digital media.

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