Rocket Fuel and Dish Bring Moment Scoring™ to Programmatic TV

It’s one thing to say you do Programmatic TV, it’s quite another to do it the right way, where you can truly take advantage of what Programmatic has to offer. Enter the combination of DISH’s sophisticated new programmatic impression-by-impression linear TV marketplace with Rocket Fuel’s Moment Scoring™ – together is the start of a new era for Programmatic TV.There are 6B+ opportunities per day to reach target customers in digital video and with our new DISH TV integration advertisers can also reach over 8MM addressable households nationally. DISH addressable inventory will be biddable in real-time, giving marketers greater in-target efficiency across TV and Digital.