To become the first adtech platform to provide a complete programmatic campaign emissions solution, OpenX teams up with Cedara.

One of the top omnichannel supply-side platforms in the world, OpenX Technologies, Inc., today announced a significant relationship with Cedara, the Carbon Intelligence Platform. By integrating with Cedara, OpenX becomes the first digital advertising firm to provide automated campaign emissions measurement, decreased campaign emissions, and a unique carbon offset portfolio solution for any leftover campaign emissions.

With best-in-class solutions for measuring and reducing emissions both at a corporate level and in media distribution, this partnership leads the industry’s sustainability initiative. It combines Cedara’s media emissions reduction and offset capabilities with OpenX’s status as the first Net-Zero adtech company.