In a new report, Wurl and AppLovin enable streamers and publishers to transform CTV into a performance marketing channel.

A new paper, How to Turn CTV into a Performance Marketing Channel for Growth, was just launched by Wurl, the industry leader in data-driven solutions for CTV. The report was created in collaboration with prominent marketing platform AppLovin (NASDAQ: APP). The report emphasizes the major role CTV advertising plays in reaching new audiences and generating money, with CTV ad expenditure anticipated to reach over $25 billion in 2023 and an increasing number of people switching away from traditional cable.

According to Katie Jansen, Chief Marketing Officer at AppLovin, “CTV advertising is bringing the performance power of mobile user acquisition into the world of television, unlocking unprecedented ROI for streamers, content publishers, and mobile marketers alike.” “CTV is a leader in the dynamic field of mobile apps, as well as a streaming app that offers interesting content.