The rise of digital audio advertising

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that they now see digital audio as a key part of their integrated media strategies. The rise of smart speakers has led to a surge in brands and advertisers prioritising digital audio as an essential part of their campaigns. Digital audio is already an important part of many listeners daily habits and advertisers are eyeing further opportunities to reach even more listeners, with the roll out of 5G enabling widespread adoption of connected cars