Out Of Home Trend Report 2022/2023

This option allows brands to advertise flexibly and with total control. They are behind the steering wheel, enabling them to view, analyse and adjust the OOH campaign in realtime. The combination of various triggers (e.g. weather, temperature, sales data, …) and dynamic content (e.g. the current temperature, a good morning or good evening on the creative) can make creatives more relevant. JCDecaux predicts 8% growth within the PDOOH (Programmatic Out Of Home) segment until 2023.