Getting started with Neuromarketing

People oftentimes just don’t know why they do what they do. Traditional marketing research such as questionnaires, interviews and focus groups are therefore sometimes biased – if not downright deceptive. Techniques such as eye tracking and EEG tap the information straight from the subconscious of your costumer. Neuromarketing research provides profit increasing insights for your website, advertising, products, shelves and overall communication. Effective neuromarketing research begins with asking the right research question.