EDO NFL TV Outcomes Report Reveals NFL Ad Effectiveness, Strength of Streaming

EDO, the TV outcomes company, released today the inaugural NFL TV Outcomes Report, which highlights key ad engagement trends from the 2022–23 NFL season. EDO analyzed every convergence TV ad that ran during linear and streaming NFL programming to reveal the season’s most impactful matchups for advertisers, the brands with the most effective investment, and a granular analysis of TV ad engagement data across nine categories, such as Automotive, CPG, and Restaurants.

Heading into the 2023 season, NFL media inventory has never been more essential. Live sports held the lion’s share of Upfront investment this year, and as a pair of Hollywood strikes threaten to derail fall TV premieres, advertisers are looking to America’s favorite sport to fill critical gaps in their media plans. As marketers across industries continue to contend with economic headwinds, EDO’s outcomes data will help optimize limited budgets on TV’s most premium inventory.