The Merkle B2B Superpowers Index goes live globally.

B2B brands and customers expect more from their vendors and business partners. A poor experience no longer suffices, as we’ve seen in the consumer space, and B2B is now officially entering the CX space, according to Patrick Hounsell, global activation and B2B lead at Merkle. “We’ve noticed a growing similarity between our strategies for fostering B2C and B2B loyalty, with customer experiences taking centre stage. B2B sales and marketing teams must elevate CX for their customers in the same way that marketers are doing so for consumers.