Loop Media Announces Strategic Alignment With Microsoft Advertising

Loop Media, Inc. (“Loop Media”) (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH).

This first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions. On other DSP and SSP platforms, Loop Media is categorized as DOOH (Digital Out of Home), CTV (Connected TV), Streaming, or other. This new category expands Loop Media’s potential reach in the marketplace for all potential DOOH advertising buyers, including those advertisers looking to distribute ads on CTV Out of Home service platforms.