Attain Partners with Magnite to Introduce Real-Time Sales Measurement for Video Advertising

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, today announced a partnership with Magnite, the world’s largest independent sell-side advertising company. Magnite will provide video buyers with measurement capabilities based on Attain’s real-time commerce data. The capabilities are initially launching to clients leveraging Magnite’s ClearLine offering, a self-service solution that provides buyers direct access to premium video inventory. The partnership will expand beyond Magnite’s ClearLine clients in the near future. Attain is the largest permissioned purchase panel in the U.S. tracking over $500 million of purchase data every day.