Snap Inc. Partners with InMarket to Measure the Real-World Impact of Advertising Campaigns

InMarket, a leader in 360-degree marketing intelligence and real-time advertising, has announced a strategic partnership with Snap Inc., creator of Snapchat. This preferred partnership promises to enhance the way Snapchat advertisers can optimize their campaigns inflight and measure the offline impact of their advertising by utilizing the power of InMarket’s Lift Conversion Index (LCI).

By partnering with InMarket, Snap will provide advertisers with insights into the real-world actions and behaviors of their target audiences. Brands can measure real-world outcomes, such as Incremental Visits, & Sales, as well as Transaction Rate, Shop Rate and Basket Size when leveraging Retail Sales Lift capabilities. Overall, Snapchat advertisers can utilize InMarket’s LCI to make data-driven decisions and optimize their spending more effectively over time on the platform.