Programmatic Advertising: Master the Essential Concepts and Tech Foundations

Despite algorithmic bias, ad fraud, and the moving target of privacy compliance, programmatic advertising is here to stay. Programmatic is efficient for advertisers and allows publishers to tap real-time demand to drive revenues.

In this Meet the Analyst Webinar, our analyst Evelyn Mitchell explored how advertisers, publishers, and ad tech players operate in the programmatic marketplace that fuels over 90% of digital display ad spending in the US.