Engaging the Ever-Growing Casual Gaming Audience with Rewarded Video Ads

With an estimated 3.2 billion video gamers worldwide 1 , a figure that continues to grow year-on-year, gaming has evolved into an important scalable opportunity for advertisers to reach a huge audience of engaged viewers. Casual games — games that do not require significant time or expense to enjoy, such as Candy Crush Saga, Angry Birds, and Solitaire — have become a wellestablished form of entertainment. Easy to access via mobile or desktop devices, they are being embraced by a broad spectrum of people from dierent generations and with dierent interests, backgrounds, and incomes. Dipping into games while travelling to work or relaxing in the evening is now a part of many people’s daily lives. And these potential customers are reachable through accessible ad formats such as full-screen, unscrollable rewarded video, which delivers value exchanges that result in high engagement, impressive KPIs, and positive brand associations