8 ways brand advertisers, ad agencies, and AdTech companies can boost insights and ROI with the Media Data Cloud

Brand advertisers, advertising and marketing agencies, and advertising technology companies are rapidly adapting to a changing digital media landscape. Consumers are taking steps to remove advertising and tracking from their online experiences, and viewing habits differ greatly among consumers based on their demographic and psychographic profiles. The media industry is also facing increased regulatory and privacy scrutiny as consumers and regulators demand transparency into what data is being captured and how it’s being used. And companies are eradicating standards, such as thirdparty cookies and app tracking, while experimenting with new areas, such as data clean rooms.