Causal IQ And Quorum Partner To Optimize Consumer Travel Profiles With Real-Time Location Data

Causal IQ, a leading programmatic solutions provider, announced a strategic partnership with Quorum, the leading provider of real-time location data in digital media. The alliance is designed to enhance Causal IQ’s travel profiles by complementing the offering with always-on, real-time location data.

This new capability will significantly enhance targeting, optimization, attribution, and analytics for travel marketers. It empowers them to leverage location history and analytics on Causal IQ’s already robust 280MM US user profiles, enabling a nuanced and effective engagement strategy based on the past and predicted future locations of their users.