AI-Powered Creative: Get Higher ROI for Clients
Creating ad campaigns is a gamble. As advertisers, you are never sure if it was optimized enough, have no idea which micro-targets it resonates with the most, and it could take up to a year to determine the campaign’s sales impact. Market trends change by then. However, AI-powered ad creative can turn things around for you. You will know exactly what aspects of the ad resonate with your target demographic.
“It’s a welcome change for creatives, who find it empowering because they can think more broadly, experiment more, and learn faster,” says David Olesnevich, Head of Product at IBM Watson Advertising
Let us take a look at what an AI-powered creative can do for your ad campaign:
- Instant Optimization
AI-powered creative can be optimized instantly, not just for display ads but also for OTT video ads. You don’t need to spend extra time or resources to scale your optimization efforts.
- Multiple Variations
Elements in AI creative can be varied and combined with music tracks, sound effects, voice-overs, scripts, video clips and sequences, hero shots, text overlays, end cards, and calls-to-action.