The Connected Television Sector Will Benefit from More Addressable Advertising Inventory Thanks to a Partnership Between LiveRamp and FreeWheel

Today, LiveRamp (NYSE: RAMP) and FreeWheel announced their collaboration to launch a new product that will allow marketers to purchase more addressable ad inventory in the connected television market. It’s a fresh international alliance. The main feature is the integration of RampID support by FreeWheel into the TV platform, which is supported by publisher partners of LiveRamp’s Authenticated Traffic Solution. The end result is a new tool that gives advertisers the power to use first-party data and targeted advertising to more precisely reach and target people in the quickly expanding CTV area.