Why TikTok entered “professional mode” in order to win over B2B hearts

In order to spread the word on social media, the social media app enlisted Rob Mayhew, a creator and creative director of Gravity Road, as its official TikTok for Business ambassador.

Due to the promotion, 12% more marketers switched from reservation-based to auction-based trade on TikTok. According to a brand uplift research, TikTok helps 11% of marketers reach their campaign objectives, and the platform has doubled digital growth across key performance parameters.

The three case studies, which were meant to be entertaining and captivating, linked to a campaign landing page with the slogan “Great performance starts on TikTok,” which was meant to cultivate leads. The group shared campaign performance data for “Talking Heads,” and it was discovered that TikTok had a 96% more efficient cost per view than LinkedIn.